CMA – Certified Marketing Analyst – AAPM® – Online & Offline

CMA – Certified Marketing Analyst

Issued by American Academy of Project Management, Colorado, USA

Available Online & Offline Training

• 5-6 November 2025, Hotel Malyabhara, Malioboro, Yogyakarta (Almost Running) 
• 15-16 Desember 2025,  Online by Zoom meeting (Almost Running)

Tanggal dan Lokasi training  lainnya silakan KLIK DI SINI

Certified Marketing Analyst Training Background

Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications. Participants  gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.

Certified Marketing Analyst Training Objectives

By the end of the course the Business Analyst will be able to:

1. Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
2. Learn how to recognize situations that require market research
3. Gain an understanding of the research designs that could be used to address specific business issues
4. Broaden Participants  understanding of critical research techniques and good research practices
5. Develop practical skills that participants  can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis

Certified Marketing Analyst Training Outline

1. Module 1 – Perspectives on Strategy
2. Module 2 – Consumer Behavior
3. Module 3 – Consumer and Market Analysis
4. Module 4 – Strategizing- planning and processes
5. Module 5 – The Basic of Market Research
6. Module 6 – Designing a Research Project: The Tools of Market Research
7. Module 7 – Cases

Training Methods

The training can be conducted using two methods, allowing participants to choose the most suitable option:

Offline Training Method:

1. The instructor conducts face-to-face training for 8 hours per day (8:00 AM – 4:00 PM (WIB)) over 2 scheduled days.
2. Techniques used: presentations, discussions, practical exercises/simulations, roleplay, and case studies.
3. The training is conducted in a classroom setting.

Live Online Training Method:

1. The instructor conducts live training for 4 hours per day (8:00 AM – 12:00 PM or 1:00 PM – 5:00 PM (WIB)) over 2 scheduled days.
2. Techniques used: presentations, discussions, practical exercises/simulations, roleplay, and case studies.
3. The training is conducted via Zoom or Google Meet.
4. Live Online Training Requirements:

1. 1. Participant Preparation
      • It is recommended to use a laptop instead of a smartphone.
      • Ensure a stable internet connection.
      • Prepare notebooks and writing tools.
      • Participants must install the necessary applications before the training session. If assistance is needed, they may contact our staff before the training begins.
   2. Platforms Used
      • The primary platforms for live training sessions are Zoom or Google Meet.
      • Materials, assignments, and documents can be accessed via Google Classroom, Google Drive, Email, or WhatsApp, depending on the organizer’s instructions.
   3. How to Join the Video Conference
      • The organizer will send an invitation link.
      • Click on the provided link and follow the instructions.
      • You will be directed to the video conference session.

Examination Method

• The examination will be conducted on the third day or according to a mutual agreement.
• The exam will be held online using Zoom or Google Meet.
• Participants will be required to complete 50 multiple-choice questions within a 2-hour time limit.

Instructors

Dr. Yunita Anggarini SE., MSi.

and team.

Training Schedule 2025

The training schedule can be adjusted based on participants’ requests and trainer availability.

November 2025

| 3-4 November 2025
| 5-6 November 2025
| 7-8 November 2025
| 10-11 November 2025
| 12-13 November 2025
| 14-15 November 2025
| 17-18 November 2025
| 19-20 November 2025
| 21-22 November 2025
| 24-25 November 2025
| 26-27 November 2025
| 28-29 November 2025

December 2025

| 1-2 December 2025
| 3-4 December 2025
| 5-6 December 2025
| 8-9 December 2025
| 10-11 December 2025
| 12-13 December 2025
| 15-16 December 2025
| 17-18 December 2025
| 19-20 December 2025
| 22-23 December 2025
| 26-27 December 2025
| 29-30 December 2025

Jadwal Training 2026

Investments and Facilities

 CMA Certified Marketing Analyst™