CMA – Certified Marketing Analyst – AAPM® – Online & Offline

CMA – Certified Marketing Analyst

Issued by American Academy of Project Management, Colorado, USA

Available Online & Offline Training

• 25-26 Juni 2026, Online via Zoom Meeting (Confirmed)
• 16-17 Juli 2026, Hotel Malyabhara, Malioboro, Yogyakarta (Confirmed)

Tanggal dan Lokasi training  lainnya silakan KLIK DI SINI

🎯 Master Consumer Insights for Marketing Success

The Certified Marketing Analyst (CMA) training equips professionals with the skills to deeply understand and satisfy customer needs. Many products fail because companies overlook consumer preferences, constraints, or usage contexts. This program emphasizes measuring customer preferences, analyzing how they are formed, and evaluating whether products and services meet both stated and unstated expectations—ensuring participants can design strategies that truly resonate with target markets.

📊 Comprehensive Marketing Research Foundations

Participants gain a strong foundation in marketing research, exploring essential concepts, processes, and techniques that drive business growth. The course covers research design, qualitative and quantitative data collection, and advanced analytical methods to transform raw data into actionable insights. Whether for start‑ups or established enterprises, this training highlights the critical role of research in shaping effective marketing decisions and sustainable strategies.

🚀 Advanced Consumer Behavior & Market Analysis

Beyond fundamentals, the CMA program dives into consumer behavior theories and advanced market analysis. Participants learn how psychological, cultural, and economic factors influence buying decisions, and how to apply analytical frameworks to predict market trends. By mastering these tools, professionals can anticipate customer needs, optimize product positioning, and strengthen competitive advantage in dynamic markets.

💡 Decision‑Making Skills for Modern Marketers

The final modules focus on sharpening decision‑making skills through real‑world case studies and data‑driven approaches. Trainees practice applying marketing research to strategic planning, product development, and customer engagement. With a balance of theory and hands‑on application, the CMA certification empowers participants to become marketing analysts who not only interpret data but also drive impactful business outcomes in today’s competitive landscape.

Certified Marketing Analyst Training Objectives

By the end of the course the Business Analyst will be able to:

1. Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
2. Learn how to recognize situations that require market research
3. Gain an understanding of the research designs that could be used to address specific business issues
4. Broaden Participants  understanding of critical research techniques and good research practices
5. Develop practical skills that participants  can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis

Certified Marketing Analyst Training Outline

1. Module 1 – Perspectives on Strategy
2. Module 2 – Consumer Behavior
3. Module 3 – Consumer and Market Analysis
4. Module 4 – Strategizing- planning and processes
5. Module 5 – The Basic of Market Research
6. Module 6 – Designing a Research Project: The Tools of Market Research
7. Module 7 – Cases

Training Methods

The training can be conducted using two methods, allowing participants to choose the most suitable option:

Offline Training Method:

1. The instructor conducts face-to-face training for 8 hours per day (8:00 AM – 4:00 PM (WIB)) over 2 scheduled days.
2. Techniques used: presentations, discussions, practical exercises/simulations, roleplay, and case studies.
3. The training is conducted in a classroom setting.

Live Online Training Method:

1. The instructor conducts live training for 4 hours per day (8:00 AM – 12:00 PM or 1:00 PM – 5:00 PM (WIB)) over 2 scheduled days.
2. Techniques used: presentations, discussions, practical exercises/simulations, roleplay, and case studies.
3. The training is conducted via Zoom or Google Meet.
4. Live Online Training Requirements:

1. 1. Participant Preparation
      • It is recommended to use a laptop instead of a smartphone.
      • Ensure a stable internet connection.
      • Prepare notebooks and writing tools.
      • Participants must install the necessary applications before the training session. If assistance is needed, they may contact our staff before the training begins.
   2. Platforms Used
      • The primary platforms for live training sessions are Zoom or Google Meet.
      • Materials, assignments, and documents can be accessed via Google Classroom, Google Drive, Email, or WhatsApp, depending on the organizer’s instructions.
   3. How to Join the Video Conference
      • The organizer will send an invitation link.
      • Click on the provided link and follow the instructions.
      • You will be directed to the video conference session.

Examination Method

• The examination will be conducted on the third day or according to a mutual agreement.
• The exam will be held online using Zoom or Google Meet.
• Participants will be required to complete 50 multiple-choice questions within a 2-hour time limit.

Instructors

Dr. Yunita Anggarini SE., MSi.

and team.

Training Schedule 2026

The training schedule can be adjusted based on participants’ requests and trainer availability.

Jadwal Training 2026

Investments and Facilities

 CMA Certified Marketing Analyst™