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MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)

ACARA

10 – 12 Desember 2013 | 08.00 – 16.00 WIB | Rp. 6.000.000,- per orang di Yogyakarta

 

 

TRAINING DESCRIPTION MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)
Untuk mencapai kinerja puncak seorang marketing dituntut memiliki hard dan soft competence yang memungkinkan mereka mengalokasikan sumber daya dan mengelola setiap perubahan lingkungan bisnis secara efektif. Seorang marketing manager haruslah memiliki kapabilitas yang lengkap mencakup kombinasi antara kapabilitas kepemimpinan (leadership), manajerial (management), dan tentu saja kapabilitas fungsional di bidang marketing.
Husin Wijaya akan menuntun dan membekali anda baik dari sisi hard competence dan soft competence untuk menjadi manajer-manajer pemasaran yang handal dan berintegrasi tinggi. Ia akan membimbing anda dalam mengembangkan knowledge, skill, attitude untuk berbagai kapabilitas berikut ini :
1.Leadership Capability
2.Managerial Capability
3.Marketing Capability
Program ini dilaksanakan melalui pendekatan inovatif-aplikatif dengan mengintegrasikan concepts-tools-cases (CTC) secara terpadu sehingga peserta akan dapat langsung mengaplikasikannya di tempat kerja. Peserta akan dipandu menjalankan CTC ini dalam sebuah diskusi kelas/latihan/simulasi yang aplikatif, interaktif, dan dinamis. Dari sisi konten pelatihan ini menggunakan tools dan mengacu kepada model yang dikembangkan oleh Markplus, yaitu STAR” Model.

PESERTA TRAINING MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)
Supervisor, Senior Supervisor, Junior Manager, Assistant Manager, Kandidat Marketing Manager, Marketing Manager Baru, dan para manajer berbagai disiplin yang ingin mengembangkan perspektif marketing untuk mendukung karirnya.

MATERI TRAINING MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)

Introduction Leadership Capability Building
Session 1 : Leadership Style Building Personal Capacity to Create Other Leaders at All Level
Session 2 : Intrapreneurship Developing Ebtrepreneuship Inside the Organization
Session 3 : Decision Making : Designing an effective Decision Process and Style
Session 4 : Business Communication ; Se I Idea to Your Boss Subordinate, and Pears
Session 5 : Negotiation The Art of Achieving Objectives through Win-Win Consensus
Session 6 : Team Building Powerful Techniques to Build High Performance Team
Session 7 : General Management : Effective PDCA that Works
Session 8 : Change Management : Understanding,Managing, and Leading Organizational Change for Success
Session 9 : People Management : Developing Talents for Competitive Advantages
Session 10 : Operation Management : Achieving Quality Cost Delivery Experience for Success
Session 11 : Finance for Marketing Managers
Introduction, Marketing Capability Building
Session 12 : Marketing Outlook : 4C Analysis
Session 13 : Marketing Oulook : Tools & Case Discussion
Session 14 : Marketing Strategy : Segmentation Targeting Positioning (STP)
Session 15 : Marketing Strategy : Tools & case Discussion
Session 16 : Marketing Tactic : Differentiation-Marketing Mix Selling
Session 17 : Marketing Tactic : Tools & Case Discussion
Session 18 : Marketing Value : Brand Service-Process
Session 19 : Marketing Value : Tools & Case Discussion
Session 20 : Marketing Scorecard
Session 21 : Developing an Effective Marketing Pan
Session 22 : Developing Effective Maketing Pan : Tools and Case Discussion

WORKSHOP LEADER MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)
Husin Wijaya

WAKTU & TEMPAT TRAINING MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)

  • 10 – 12 Desember 2013
  • 08.00 – 16.00 WIB
  • Hotel berbintang di Yogya ( Grand Aston/Ibis/ Phonix/ MM UGM )

 

REGISTRASI TRAINING MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)
Biaya kursus: Rp. 6.000.000,- per peserta (Non Residential)
Rp. 6.500.000,- per peserta ( Pendaftaran 3 peserta dari 1 perusahaan)

 

FASILITAS TRAINING MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)

  • Training Module
  • Training CD contains training material
  • Certificate
  • Stationeries: NoteBook and Ballpoint
  • Jacket or waistcoat or T-Shirt
  • Bag or backpackers
  • Training Photo
  • Training room with full AC facilities and multimedia
  • Once lunch and twice coffeebreak every day of training
  • Qualified instructor
  • Transportation for participants from hotel of participants to/from hotel of training (if minimal number of participants from one company is 4 persons)

 

 

MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)

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