Promotion and Advertisement Strategies

Acara

08 – 10 Juni 2016 | IDR 6.000.000 per participant di Hotel Lynn, Yogyakarta
13 – 15 Juni 2016 | IDR 6.000.000 per participant di Hotel Lynn, Yogyakarta
22 – 14 Juni 2016 | IDR 6.000.000 per participant di Hotel Lynn, Yogyakarta
13 – 15 Juli 2016 | IDR 6.000.000 per participant di Hotel Lynn, Yogyakarta

Jadwal Selanjutnya..

 

 



OBJECTIVES

  1. Analyze the power of promotion and advertisement in boosting sales.
  2. Design a promotion plan aimed at the trade and the consumer.
  3. Apply the criteria of effective advertisement campaigns.
  4. Understand the principles of merchandising in outlets.



OUTLINE TRAINING PROMOTION AND ADVERTISEMENT STRATEGIES

The Marketing Concept

  • The Integrated Marketing Communication Concept (IMC)
  • he 4 Ps

Advertising Strategies

  • Setting Advertisement Campaign Objectives
  • Specifying the Target Audience
  • Formulating a Creative Message
  • Pretesting the Message
  • Choosing the Appropriate Media
  • Implementing the Campaign
  • Measuring Results among the Targeted Audience
  1. Level of Awareness
  2. Change in Attitude
  3. Action Taken

Promotion Strategies

  • The Push and Pull Sales Strategies
  • Below and Above the Line Promotion
  • Types of Promotion

Promotion Campaigns

  • Planning a Promotion Campaign
  • Implementing the Campaign
  • Testing, Measuring and Evaluating the Effectiveness of the Campaign

Merchandising

  • The Concept of Space Management
  • Best Locations in Outlets
  • Principles of Merchandising
  • Implementing Planograms



PARTICIPANTS

Sales Managers and staff as well as marketing managers, marketing professionals and field merchandisers.



DELIVERY TYPE
Lecturing, workshop, interactive consultation, case study, and presentation



INSTRUCTOR

Arief Hartono, SE., M.Ec. and team

 

DATE & VENUE 

  • 8 – 10 Juni 2016
  • 13 – 15 Juni 2016
  • 22 – 24 Juni 2016
  • 27 – 29 Juni 2016
  • 13 – 15 Juli 2016
  • 18 – 20 Juli 2016
  • 27 – 29 Juli 2016
  • 1 – 3 Agustus 2016
  • 10 – 12 Agustus 2016
  • 22 – 24 Agustus 2016
  • 5 – 7 September 2016
  • 14 – 16 September 2016
  • 19 – 21 September 2016
  • 28 – 30 September 2016
  • 5 – 7 Oktober 2016
  • 10 – 12 Oktober 2016
  • 26 – 18 Oktober 2016
  • 19 – 21 Oktober 2016
  • 2 – 4 November 2016
  • 9 – 11 November 2016
  • 14 – 16 November 2016
  • 23 – 25 November 2016
  • 28 – 30 November 2016
  • 7 – 9 Desember 2016
  • 19 – 21 Desember 2016
  • 28 – 30 Desember 2016

Hotel Lynn | Yogyakarta



TRAINING FEE 

  • IDR 6.000.000 per participant (Non-Residential)
  • Minimal participants : 2 persons (Yogyakarta)

 

FASILITAS

  • Training module (hard & softcopy)
  • Training kit (tas seminar atau backpack)
  • 2x coffee break, 1x lunch
  • Souvenir
  • Sertifikat Training promotion and advertisement
  • Training Photo
  • Picking-up service dari Bandara/Stasiun KA ke hotel (min. 2 orang peserta dari perusahaan yang sama)

 

Effective Promotion and Advertisement Strategies

Formulir Pra-Pendaftaran Public Training / Permintaan Informasi Lebih Lanjut
  1. JENIS INFORMASI/TRAINING
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  4. DATA PRIBADI
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  11. DATA PRE REGISTRATION (Tidak Mengikat)
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  13. PESAN UNTUK PENYELENGGARA TRAINING
 

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