Promotion and Advertisement Strategies

Acara

09 – 11 Januari 2018 | IDR 6.500.000 per peserta di Yogyakarta
16 – 18 Januari 2018 | IDR 6.500.000 per peserta di Yogyakarta
23 – 25 Januari 2018 | IDR 6.500.000 per peserta di Yogyakarta
06 – 08 Februari 2018 | IDR 6.500.000 per peserta di Yogyakarta

Jadwal Selanjutnya …

 

OBJECTIVES

  1. Analyze the power of promotion and advertisement in boosting sales.
  2. Design a promotion plan aimed at the trade and the consumer.
  3. Apply the criteria of effective advertisement campaigns.
  4. Understand the principles of merchandising in outlets.



OUTLINE TRAINING PROMOTION AND ADVERTISEMENT STRATEGIES

The Marketing Concept

  • The Integrated Marketing Communication Concept (IMC)
  • he 4 Ps

Advertising Strategies

  • Setting Advertisement Campaign Objectives
  • Specifying the Target Audience
  • Formulating a Creative Message
  • Pretesting the Message
  • Choosing the Appropriate Media
  • Implementing the Campaign
  • Measuring Results among the Targeted Audience
  1. Level of Awareness
  2. Change in Attitude
  3. Action Taken

Promotion Strategies

  • The Push and Pull Sales Strategies
  • Below and Above the Line Promotion
  • Types of Promotion

Promotion Campaigns

  • Planning a Promotion Campaign
  • Implementing the Campaign
  • Testing, Measuring and Evaluating the Effectiveness of the Campaign

Merchandising

  • The Concept of Space Management
  • Best Locations in Outlets
  • Principles of Merchandising
  • Implementing Planograms



PARTICIPANTS

Sales Managers and staff as well as marketing managers, marketing professionals and field merchandisers.



DELIVERY TYPE

Lecturing, workshop, interactive consultation, case study, and presentation



INSTRUCTOR

Dr. Sri Handari Wahyuningsih, SE M.Si.

 

 

WAKTU  & TEMPAT

  • 9 – 11 Januari 2018
  • 16 – 18 Januari 2018
  • 23 – 25 Januari 2018
  • 6 – 8 Februari 2018
  • 13 – 15 Februari 2018
  • 20 – 22 Februari 2018
  • 6 – 8 Maret 2018
  • 13 – 15 Maret 2018
  • 20 – 22 Maret 2018
  • 3 – 5 April 2018
  • 10 – 12 April 2018
  • 17 – 19 April 2018
  • 2 – 4 Mei 2018
  • 15 – 17 Mei 2018
  • 22 – 24 Mei 2018
  • 5 – 7 Juni 2018
  • 12 – 14 Juni 2018
  • 19 – 21 Juni 2018
  • 3 – 5 Juli 2018
  • 10 – 12 Juli 2018
  • 17 – 19 Juli 2018
  •  1 – 3 Agustus 2018
  • 14 – 16 Agustus 2018
  • 27 – 29 Agustus 2018
  • 4 – 6 September 2018
  • 18 – 20 September 2018
  • 25 – 27 September 2018
  • 2 – 4 Oktober 2018
  • 9 – 11 Oktober 2018
  • 16 – 18 Oktober 2018
  • 6 – 8 November 2018
  • 13 – 15 November 2018
  • 21 – 23 November 2018
  • 4 – 6 Desember 2018
  • 11 – 13 Desember 2018
  • 18 – 20 Desember 2018

Hotel Ibis Styles Dagen/ Hotel Ayaartta Hotel Novotel, Yogyakarta



TRAINING FEE 

  • Course Fee : IDR 6.5000 per paricipants – Nonresidential, excluded tax. Training venue in  Yogyakarta,  minimal quota :  2 persons
  • Other training venue : Bandung, Surabaya, Malang, Bali, Lombok, Batam, with minimal quota 4 persons. Course fee – call

 

FASILITAS

  • Training module (hard & softcopy)
  • Training kit (tas seminar atau backpack)
  • 2x coffee break, 1x lunch
  • Souvenir
  • Sertifikat Training promotion and advertisement
  • Training Photo
  • Picking-up service dari Bandara/Stasiun KA ke hotel (min. 2 orang peserta dari perusahaan yang sama)

 

EFFECTIVE PROMOTION AND ADVERTISEMENT STRATEGIES

Formulir Pra-Pendaftaran Public Training / Permintaan Informasi Lebih Lanjut
  1. JENIS INFORMASI/TRAINING
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  4. DATA PRIBADI
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  8. (valid email required)
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  11. DATA PRE REGISTRATION (Tidak Mengikat)
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  13. PESAN UNTUK PENYELENGGARA TRAINING
 

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