Promotion and Advertisement Strategies

Acara

11 – 13 Desember 2018 | IDR 6.500.000 per peserta di Yogyakarta
18 – 20 Desember 2018 | IDR 6.500.000 per peserta di Yogyakarta

Jadwal Training 2019

02 – 04 Januari 2019 | IDR 6.750.000 per peserta di Yogyakarta
08 – 10 Januari 2019 | IDR 6.750.000 per peserta di Yogyakarta

Jadwal Training 2019 Selanjutnya …

 

 

OBJECTIVES TRAINING PROMOTION AND ADVERTISEMENT STRATEGIES

  1. Analyze the power of promotion and advertisement in boosting sales.
  2. Design a promotion plan aimed at the trade and the consumer.
  3. Apply the criteria of effective advertisement campaigns.
  4. Understand the principles of merchandising in outlets.

 

PROMOTION AND ADVERTISEMENT STRATEGIES TRAINING OUTLINE 

The Marketing Concept

  • The Integrated Marketing Communication Concept (IMC)
  • he 4 Ps

Advertising Strategies

  • Setting Advertisement Campaign Objectives
  • Specifying the Target Audience
  • Formulating a Creative Message
  • Pretesting the Message
  • Choosing the Appropriate Media
  • Implementing the Campaign
  • Measuring Results among the Targeted Audience
  1. Level of Awareness
  2. Change in Attitude
  3. Action Taken

Promotion Strategies

  • The Push and Pull Sales Strategies
  • Below and Above the Line Promotion
  • Types of Promotion

Promotion Campaigns

  • Planning a Promotion Campaign
  • Implementing the Campaign
  • Testing, Measuring and Evaluating the Effectiveness of the Campaign

Merchandising

  • The Concept of Space Management
  • Best Locations in Outlets
  • Principles of Merchandising
  • Implementing Planograms

 

PARTICIPANTS TRAINING PROMOTION AND ADVERTISEMENT STRATEGIES

Sales Managers and staff as well as marketing managers, marketing professionals and field merchandisers.

 

DELIVERY TYPE TRAINING PROMOTION AND ADVERTISEMENT STRATEGIES

Lecturing, workshop, interactive consultation, case study, and presentation

 

INSTRUCTOR TRAINING PROMOTION AND ADVERTISEMENT STRATEGIES

Roni Indarto, SE., M.Si., CRA., CH., SEFT., QT.

 

JADWAL TRAINING 2019

  • 2 – 4 Januari 2019
  • 8 – 10 Januari 2019
  • 29 – 31 Januari 2019
  • 6 – 8 Februari 2019
  • 12 – 14 Februari 2019
  • 26 – 28 Februari 2019
  • 13 – 15 Maret 2019
  • 19 – 21 Maret 2019
  • 26 – 28 Maret 2019
  • 9 – 11 April 2019
  • 15 – 17 April 2019
  • 24 – 26 April 2019
  • 8 – 10 Mei 2019
  • 14 – 16 Mei 2019
  • 21 – 23 Mei 2019
  • 17 – 19 Juni 2019
  • 25 – 27 Juni 2019
  • 3 – 5 Juli 2019
  • 9 – 11 Juli 2019
  • 29 – 31 Juli 2019
  • 7 – 9 Agustus 2019
  • 13 – 15 Agustus 2019
  • 27 – 20 Agustus 2019
  • 4 – 6 September 2019
  • 10 – 12 September 2019
  • 24 – 26 September 2019
  • 2 – 4 oktober 2019
  • 8 – 10 oktober 2019
  • 29 – 31 Oktober 2019
  • 5 – 7 November 2019
  • 12 – 14 November 2019
  • 27 – 29 November 2019
  • 3 – 5 Desember 2019
  • 9 – 11 Desember 2019
  • 19 – 20 Desember 2019

Hotel Pesonna Tugu | Yogyakarta
Hotel Neo Awana | Yogyakarta
Hotel Cavinton | Yogyakarta

 

TRAINING FEE 

  • Biaya training IDR 6.750.000 per peserta – Non-residential, belum termasuk pajak. Pelaksanaan di Yogyakarta minimal peserta 2 orang.
  • Venue training lain: Bandung, Surabaya, Malang, Bali, Lombok, Batam, dengan minimal peserta 4 orang. Biaya investasi – call

 

FASILITAS

  • Training Modul
  • Training kits
  • Qualified instructor
  • Fine bag pack
  • Flashdisk berisi materi
  • Sertifikat
  • Polo shirt
  • Training photo
  • 2x coffee break dan lunch
  • Transport Service dari airport ke hotel (min. 2 orang peserta dari perusahaan yg sama)

EFFECTIVE PROMOTION AND ADVERTISEMENT STRATEGIES

 

Formulir Pra-Pendaftaran Public Training / Permintaan Informasi Lebih Lanjut
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