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Promotion and Advertisement Strategies – Available Online

JADWAL TRAINING ONLINE

02 – 03 Maret 2021 | IDR 3.750.000,- Online Training
09 – 10 Maret 2021 | IDR 3.750.000,- Online Training

Jadwal Training Online 2021 Selanjutnya …

JADWAL TRAINING KELAS

12 – 14 April 2021 | IDR 6.750.000 per peserta di Yogyakarta
21 – 23 April 2021 | IDR 6.750.000 per peserta di Yogyakarta

Jadwal Training Kelas 2021 Selanjutnya …

 

 

OBJECTIVES TRAINING PROMOTION AND ADVERTISEMENT STRATEGIES

  1. Analyze the power of promotion and advertisement in boosting sales.
  2. Design a promotion plan aimed at the trade and the consumer.
  3. Apply the criteria of effective advertisement campaigns.
  4. Understand the principles of merchandising in outlets.

 

PROMOTION AND ADVERTISEMENT STRATEGIES TRAINING OUTLINE 

The Marketing Concept

  • The Integrated Marketing Communication Concept (IMC)
  • he 4 Ps

Advertising Strategies

  • Setting Advertisement Campaign Objectives
  • Specifying the Target Audience
  • Formulating a Creative Message
  • Pretesting the Message
  • Choosing the Appropriate Media
  • Implementing the Campaign
  • Measuring Results among the Targeted Audience
  1. Level of Awareness
  2. Change in Attitude
  3. Action Taken

Promotion Strategies

  • The Push and Pull Sales Strategies
  • Below and Above the Line Promotion
  • Types of Promotion

Promotion Campaigns

  • Planning a Promotion Campaign
  • Implementing the Campaign
  • Testing, Measuring and Evaluating the Effectiveness of the Campaign

Merchandising

  • The Concept of Space Management
  • Best Locations in Outlets
  • Principles of Merchandising
  • Implementing Planograms

 

PARTICIPANTS

Sales Managers and staff as well as marketing managers, marketing professionals and field merchandisers.

 

DELIVERY TYPE

Lecturing, workshop, interactive consultation, case study, and presentation

 

INSTRUCTOR

Roni Indarto, SE., M.Si., CRA., CH., SEFT., QT.

 

JADWAL TRAINING 2021

JADWAL TRAINING ONLINE 2021

  • 2 – 3 Maret 2021
  • 9 – 10 Maret 2021
  • 17 – 18 Maret 2021
  • 25 – 26 Maret 2021
  • 30 – 31 Maret 2021
  • 6 – 8 April 2021
  • 12 – 13 April 2021
  • 15 – 16 April 2021
  • 21 – 22 April 2021
  • 27 – 28 April 2021
  • 5 – 6 Mei 2021
  • 11 – 12 Mei 2021
  • 18 – 19 Mei 2021
  • 27 – 28 Mei 2021
  • 3 – 4 Juni 2021
  • 8 – 9 Juni 2021
  • 16 – 17 Juni 2021
  • 22 – 23 Juni 2021
  • 29 – 30 Juni 2021
  • 1 – 2 Juli 2021
  • 6 – 7 Juli 2021
  • 12 – 13 Juli 2021
  • 15 – 16 Juli 2021
  • 22 – 23 Juli 2021
  • 27 – 28 Juli 2021
  • 3 – 4 Agustus 2021
  • 11 – 12 Agustus 2021
  • 19 – 20 Agustus 2021
  • 24 – 25 Agustus 2021
  • 30 – 31 Agustus 2021
  • 2 – 3 September 2021
  • 7 – 8 September 2021
  • 13 – 14 September 2021
  • 16 – 17 September 2021
  • 22 – 23 September 2021
  • 28 – 29 September 2021
  • 5 – 6 Oktober 2021
  • 13 – 14 Oktober 2021
  • 20 – 21 Oktober 2021
  • 25 – 26 Oktober 2021
  • 28 – 29 Oktober 2021
  • 1 – 2 November 2021
  • 4 – 5 November 2021
  • 9 – 10 November 2021
  • 18 – 19 November 2021
  • 24 – 25 November 2021
  • 29 – 30 November 2021
  • 2 – 3 Desember 2021
  • 7 – 8 Desember 2021
  • 14 – 15 Desember 2021
  • 20 – 21 Desember 2021

 

BIAYA DAN FASILITAS TRAINING ONLINE

  1. Course Fee Rp 3.750.000
  2. Modul pelatihan berbentuk soft copy.
  3. Sertifikat pelatihan berbentuk e-Certificate.

  Platform Training Online

  1. Media Live training menggunakan Zoom Video Conference
  2. Instruktur mengajar secara LIVE dengan durasi 6 jam perhari selama 2 hari
  3. Tersedia Harga special apabila training yang sama diikuti oleh lebih dari 3 orang peserta dari perusahaan yang sama.

Persiapan peserta?

  1. Sangat dianjurkan menggunakan laptop, bukan smartphone.
  2. Koneksi internet yang stabil.
  3. Buku dan alat tulis.
  4. Penyelenggara akan memberikan undangan berupa link sehari sebelum dimulai.

 

JADWAL TRAINING KELAS 2021

  • 12 – 14 April 2021
  • 21 – 23 April 2021
  • 3 – 5 Mei 2021
  • 19 – 21 Mei 2021
  • 16 – 18 Juni 2021
  • 22 – 24 Juni 2021
  • 5 – 7 Juli 2021
  • 21 – 23 Juli 2021
  • 11 – 13 Agustus 2021
  • 24 – 26 Agustus 2021
  • 8 – 10 September 2021
  • 28 – 30 September 2021
  • 11 – 13 Oktober 2021
  • 27 – 29 Oktober 2021
  • 10 – 12 November 2021
  • 23 – 25 November 2021
  • 1 – 3 Desember 2021
  • 14 – 16 Desember 2021

Hotel Ibis Malioboro| Yogyakarta
Hotel the 101 Tugu | Yogyakarta
Hotel Grand Zuri | Yogyakarta

 

BIAYA TRAINING KELAS

  • Biaya training IDR 6.750.000 per peserta – Nonresidential, belum termasuk pajak. Pelaksanaan di Yogyakarta minimal peserta 2 orang.
  • Venue training lain: Bandung, Surabaya, Malang, Bali, Lombok, Batam, dengan minimal peserta 4 orang. Biaya investasi – at proposal

 

FASILITAS TRAINING KELAS

  1. Training Modul
  2. Training kits
  3. Qualified instructor
  4. Fine bag pack
  5. Flashdisk berisi materi
  6. Sertifikat
  7. Polo shirt
  8. Training photo
  9. 2x coffee break dan lunch
  10. Transport Service dari airport ke hotel (min. 2 orang peserta dari perusahaan yg sama)

 

EFFECTIVE PROMOTION AND ADVERTISEMENT STRATEGIES

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