BRAND IMAGE AND PRODUCT

Acara

07 – 09 September 2016 | IDR 6.000.000 per participant di Hotel Lynn, Yogyakarta
14 – 16 September 2016 | IDR 6.000.000 per participant di Hotel Lynn, Yogyakarta
21 – 23 September 2016 | IDR 6.000.000 per participant di Hotel Lynn, Yogyakarta
28 – 30 September 2016 | IDR 6.000.000 per participant di Hotel Lynn, Yogyakarta
05 – 07 Oktober 2016 | IDR 6.000.000 per participant di Hotel Lynn, Yogyakarta

Jadwal Selanjutnya …

 

 

TRAINING DESCRIPTION BRAND IMAGE AND PRODUCT

Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan.

TRAINING  OUTLINES BRAND IMAGE AND PRODUCT

1. A Confession of A Brand Manager

  • What is A Brand Manager?
  • How to be A Good Brand Manager
  • Challenges, Opportunities & Threats of A Brand Manager
  • Daily Activities of A Brand Manager

2. Brand Strategy & Execution : Two Different Worlds
3. Develop Brand Strategy

  • Roles of Brand Strategy in Marketing and Company
  • How to Define Brand Segmentation and Target Market
  • How to Define Brand Personality and Positioning
  • The Process from Research to Brand Strategy Development
  • How to Analyze Research Report
  • How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report

4. Develop Branded Product Strategy

  • How to Define Product Mapping and Competitors to Target and Avoid
  • How to Define Strengths and Weaknesses of Our Competitors Product
  •  How to Develop Strong and Sellable Product which Align with Brand Positioning
  • How to Execute The Product Strategy from Design to Packaging
  • How Design and Packaging Trigger Trial and Repeat Purchase
  • How to Develop Product from Content to Packaging Which Tells the Brand Positioning

5. Develop Branded Pricing Strategy

  • How to Define Price Mapping & Develop Supportive Pricing Strategy
  • How to Define Manufacturers Price, Distributors Price, & Retailers Price
  • How to Manage Price in the End Market

6. Develop Branded Distribution Strategy

  • How to Define Distribution Mapping
  • How to Choose The Most Suitable Distributors
  • How to Manage Distributors & Salesman

7. Develop Branded Promotion Strategy & Execution

 

INSTRUCTOR

Dr. Fauzan Asmara, SE., MM and  team

 

WHO SHOULD ATTEND?

Staff Bagian Pemasaran, Marketing, Supervisor, Manager Pemasaran

 

METHOD

Lecturing, workshop, interactive discussion, sharing and case study.

 

TIME & VENUE BRAND IMAGE AND PRODUCT

  • 14 – 16 September 2016
  • 21 – 23September 2016
  • 28 – 30 September 2016
  • 5 – 7 Oktober 2016
  • 12 – 14 Oktober 2016
  • 19 – 21 Oktober 2016
  • 26 – 28 Oktober 2016
  • 2 – 4 November 2016
  • 9 – 11 November 2016
  • 16 – 18 November 2016
  • 23 – 25 November 2016
  • 7 – 9 Desember 2016
  • 14 – 16 Desember 2016
  • 21 – 23 Desember 2016
  • 28 – 30 Desember 2016

Hotel Lynn | Yogyakarta

 

 

TRAINING FEE BRAND IMAGE AND PRODUCT

  • IDR 6.000.000 per participant (Non-Residential)
  • Minimal participants : 2 persons (Yogyakarta)

 

TRAINING FACILITIES

  • Training Modul
  • Stationeries
  • Sertifikat
  • Backpack
  • Exclusive Polo shirt
  • Flashdisk berisi materi training
  • Training photo
  • 2x coffee break dan makan siang
  • Transportation Service dari Bandara ke hotel / training venue (M untuk 2  orang peserta dari perusahaan yang sama).

 

 

BRAND IMAGE AND PRODUCT 

Formulir Pra-Pendaftaran Public Training / Permintaan Informasi Lebih Lanjut
  1. JENIS INFORMASI/TRAINING
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  4. DATA PRIBADI
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  8. (valid email required)
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  11. DATA PRE REGISTRATION (Tidak Mengikat)
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  13. PESAN UNTUK PENYELENGGARA TRAINING
 

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