MARKETING STRATEGY

Acara

06 – 08 Juni 2016 | IDR 6.000.000 per participant di Hotel 101 Tugu, Yogyakarta
15 – 17 Juni 2016 | IDR 6.000.000 per participant di Hotel 101 Tugu, Yogyakarta
20 – 22 Juni 2016 | IDR 6.000.000 per participant di Hotel 101 Tugu, Yogyakarta
11 – 13 Juli 2016 | IDR 6.000.000 per participant di Hotel 101 Tugu, Yogyakarta

Jadwal Selanjutnya …

 

 

DESCRIPTION

Effective Marketing Strategy merupakan salah satu mata rantai penting dalam strategic business plan. Kemampuan menganalisis peluang dan persaingan dalam bisnis akan menjadi modal dasar penyusunan perencanaan dan strategi pemasaran.



TRAINING
OBJECTIVES

  1. Memahami konsep dan implementasi market strategy & planning
  2. Mampu melakukan brand scorecard analysis
  3. Mampu melakukan strategic SWOT analysis
  4. Mampu melakukan effective marketing strategy



TRAINING
OUTLINES MARKETING STRATEGY

  1. Key traits of Successful Brands Long-Term
  2. Strategic business planning process
  3. Critical planning steps & the overall process
  4. Analyzing the Brand Scorecard
  5. Consumer Insight Process
  6. Elements of a Business Analysis
  7. Completing a Strategic SWOT analysis
  8. Building the overall business strategy
  9. Core company competencies
  10. Identifying key brand growth drivers
  11. Developing sound annual objectives, strategies, and tactical plans
  12. Functional objectives & strategies: focusing the overall marketing strategy
  13.  Developing the activities plan, determining budgets and setting controls



INSTRU
CTOR

Rury Febrianto, SE., MM

 

METHOD

Lecturing, workshop, interactive discussion, sharing and case study.

TIME & VENUE

  • 6 – 8 Juni 2016
  • 15 – 17 Juni 2016
  • 20 – 22 Juni 2016
  • 11 – 13 Juli 2016
  • 20 – 22 Juli 2016
  • 25 – 27 Juli 2016
  • 3 – 5 Agustus 2016
  • 8 – 10 Agustus 2016
  • 24 – 26 Agustus 2016
  • 29 – 31 Agustus 2016
  • 7 – 9 September 2016
  • 12 – 14 September 2016
  • 21 – 23September 2016
  • 26 – 28 September 2016
  • 12 – 14 Oktober 2016
  • 17 – 19 Oktober 2016
  • 26 – 28 Oktober 2016
  • 7 – 9 November 2016
  • 16 – 18 November 2016
  • 21 – 23 November 2016
  • 6 – 7 Desember 2016
  • 14 – 16 Desember 2016
  • 21 – 23 Desember 2016
  • 26 – 28 Desember 2016

Hotel 101 Tugu | Yogyakarta

 

TRAINING FEE

  • IDR 6.000.000 per participant (Non-Residential)
  • Minimal participants : 2 persons (Yogyakarta)

 

FACILITIES   

  • Training Modul,
  • Exclusive Backpack,
  • Stationeries,
  • Sertifikat Training,
  • Exclusive Polo shirt atau jaket,
  • Flashdisk berisi materi training,
  • 2x coffee break dan makan siang,
  • Picking-up service dari Bandara ke hotel/training venue (Minimal 2  orang peserta dari perusahaan yang sama).

 

MARKETING STRATEGY

Formulir Pra-Pendaftaran Public Training / Permintaan Informasi Lebih Lanjut
  1. JENIS INFORMASI/TRAINING
  2. (required)
  3. (required)
  4. DATA PRIBADI
  5. (required)
  6. (required)
  7. (required)
  8. (valid email required)
  9. (required)
  10. (required)
  11. DATA PRE REGISTRATION (Tidak Mengikat)
  12. (required)
  13. PESAN UNTUK PENYELENGGARA TRAINING
 

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