MARKETING STRATEGIC AND CHANGE MANAGEMENT

Acara

13 – 15 January 2015 | IDR 5.800.000 di Dafam fortuna Hotel, Yogyakarta
07 – 09 April 2015 | IDR 5.800.000 di Dafam fortuna Hotel, Yogyakarta
19 – 21 May 2015 | IDR 5.800.000 di Dafam fortuna Hotel, Yogyakarta

DESCRIPTION

Pelatihan ini untuk membekali para peserta agar dapat membina hubungan dengan sejumlah pelanggan penting dan berkontribusi besar dalam pendapatan perusahaan, agar hubungan terus terjalin dalam jangka panjang.

WHO SHOULD ATTEND

Para staf dari departemen pemasaran.

OBJECTIVE

Materi ini untuk membekali para staf pemasaran agar dapat menerapkan strategi pembinaan hubungan jangka panjang dengan konsumen secara berkelanjutan.

SUMMARY OUTLINE MARKETING STRATEGIC AND CHANGE MANAGEMENT

1. Peran Sustainable Marketing di Era Turbulensi
2. Perkembangan Ilmu Marketing Saat Ini di Tengah Perubahan
3. Strategi Pemasaran (marketing strategic) Secara Umum
4. Proses Segmentasi dan Penentuan Target Market
5. Proses Penetapan Positioning Merek
6. Strategi Pemasaran (marketing strategic)  pada Berbagai Tahapan Product Life Cycle
7. Strategi Pemasaran (marketing strategic)  sebagai Market Leader
8. Strategi Pemasaran (marketing strategic)  sebagai Market Challenger

COURSE METHOD

• Presentation
• Discuss
• Case Study
• Evaluation
• Simulation

COURSE SPEAKER

Dr. Singgih, MM

As a trainer in training employees on a variety of companies (such as Pertamina, Chevron, Peruri, Medco) in the field of marketing research, customer satisfaction, customer relationship management, independence to meet the purnabakti, analysis of financial statements, logistics management etc.

TIME & VENUE

• Dafam fortuna Hotel, Jl. Dagen 60 Malioboro, Yogyakarta
• 13 – 15 January 2015
  07 – 09 April 2015
  19 – 21 May 2015
• 3 days
• 08 am – 04 pm

FEE

IDR 5.800.000,- Per Participant non residential

FACILITY

• Module / Handout
• Certificate
• Souvenir
• Training Kit

CHANGE MANAGEMENT AND MARKETING STRATEGIC

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