MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)

Acara

21 – 23 September 2015 | Rp. 6.500.000,- di Surabaya
06 – 08 Oktober 2015 | Rp. 6.500.000,- di Surabaya
17 – 19 November 2015 | Rp. 7.500.000,- di Bali
02 – 04 Desember 2015 | Rp. 5.500.000,- di Yogyakarta

 

 

DESCRIPTION TRAINING MMDP

Dalam sebuah perusahaan seorang marketing dituntut memiliki kinerja yang memungkinkan mereka mengalokasikan sumber daya dan mengelola setiap perubahan lingkungan bisnis secara efektif. Seorang marketing manager haruslah memiliki kapabilitas yang lengkap mencakup kombinasi antara kapabilitas kepemimpinan (leadership), manajerial (management), dan tentu saja kapabilitas fungsional di bidang marketing.
Husin Wijaya akan menuntun dan membekali anda baik dari sisi hard competence dan soft competence untuk menjadi manajer-manajer pemasaran yang handal dan berintegrasi tinggi. Ia akan membimbing anda dalam mengembangkan knowledge, skill, attitude untuk berbagai kapabilitas berikut ini :

1.Leadership Capability
2.Managerial Capability
3.Marketing Capability

Program MMDP ini dilaksanakan melalui pendekatan inovatif-aplikatif dengan mengintegrasikan concepts-tools-cases (CTC) secara terpadu sehingga peserta akan dapat langsung mengaplikasikannya di tempat kerja. Peserta akan dipandu menjalankan CTC ini dalam sebuah diskusi kelas/latihan/simulasi yang aplikatif, interaktif, dan dinamis. Dari sisi konten pelatihan MMDP ini menggunakan tools dan mengacu kepada model yang dikembangkan oleh Markplus, yaitu STAR” Model.

 

COURSE TRAINING MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)

  • Introduction Leadership Capability Building
  • Leadership Style Building Personal Capacity to Create Other Leaders at All Level
  • Intrapreneurship Developing Ebtrepreneuship Inside the Organization
  • Decision Making : Designing an effective Decision Process and Style
  • Business Communication ; Se I Idea to Your Boss Subordinate, and Pears
  • Negotiation The Art of Achieving Objectives through Win-Win Consensus
  • Team Building Powerful Techniques to Build High Performance Team
  • General Management : Effective PDCA that Works
  • Change Management : Understanding,Managing, and Leading Organizational Change for Success
  • People Management : Developing Talents for Competitive Advantages
  • Operation Management : Achieving Quality Cost Delivery Experience for Success
  • Finance for Marketing Managers
  • Introduction, Marketing Capability Building
  • Marketing Outlook : 4C Analysis
  • Marketing Oulook : Tools & Case Discussion
  • Marketing Strategy : Segmentation Targeting Positioning (STP)
  • Marketing Strategy : Tools & case Discussion
  • Marketing Tactic : Differentiation-Marketing Mix Selling
  • Marketing Tactic : Tools & Case Discussion
  • Marketing Value : Brand Service-Process
  • Marketing Value : Tools & Case Discussion
  • Marketing Scorecard
  • Developing an Effective Marketing Pan
  • Developing Effective Maketing Pan : Tools and Case Discussion

 

WHO SHOULD ATTEND

Supervisor, Senior Supervisor, Junior Manager, Assistant Manager, Kandidat Marketing Manager, Marketing Manager Baru, dan para manajer berbagai disiplin yang ingin mengembangkan perspektif marketing untuk mendukung karirnya

 

FASILITATOR TRAINING MMDP

Sri Rumayanti, SE

 

INVESTASI

  • JOGJA : Rp. 5.500.000,-/ Participant non recidential
  • JAKARTA,BANDUNG,SURABAYA : Rp. 6.500.000,-/ Participant non recidential
  • BALI: Rp. 7.500.000,-/ Participant non recidential

 

DURATION,TIME and VENUE

This Training duration: 3 days training.

 

MARKETING MANAGER DEVELOPMENT PROGRAM (MMDP)

Formulir Pra-Pendaftaran Public Training / Permintaan Informasi Lebih Lanjut
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  11. DATA PRE REGISTRATION (Tidak Mengikat)
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  13. PESAN UNTUK PENYELENGGARA TRAINING
 

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