MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE

Acara

05 – 07 September 2016 | IDR 6.000.000 per participant di Hotel 101 Tugu, Yogyakarta
14 – 16 September 2016 | IDR 6.000.000 per participant di Hotel 101 Tugu, Yogyakarta
19 – 21 September 2016 | IDR 6.000.000 per participant di Hotel 101 Tugu, Yogyakarta
28 – 30 September 2016 | IDR 6.000.000 per participant di Hotel 101 Tugu, Yogyakarta
05 – 07 Oktober 2016 | IDR 6.000.000 per participant di Hotel 101 Tugu, Yogyakarta

Jadwal Selanjutnya …

 

 

DESCRIPTION
Inisiatif pengembangan marketing Intelligence & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya

 

OUTLINE MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE

  1. Understanding Marketing & Competitive Intelligence: from Information to insight
  2. The 5Cs model: Understanding core basic of marketing intelligence system
  3. Application of 5Cs model: Setting up marketing intelligence unit
  4. Using intelligence data: Summarizing, Analyzing and Reporting
  5. Design & Sampling methods for Data gathering techniques
  6. Interview techniques & developing questions structure for marketing intelligence
  7. Marketing Intelligence System Development
  8. Marketing Intelligence Project Roadma

INSTRUCTOR

Arif Hartono, SE., M.Ec. and team

 

WHO SHOULD ATTEND?

Chief Executives, Business Development Head, Marketing Director, Marketing Manager, Brand Manager, Product Manager, strategy analyst dan specialist yang memerlukan pemahaman atas sisi aplikatif dari competitive & marketing Intelligence.


METHOD

Lecturing, workshop, interactive discussion, sharing and case study.

 

TIME & VENUE

  • 5 – 7 September 2016
  • 14 – 16 September 2016
  • 19 – 21 September 2016
  • 28 – 30 September 2016
  • 5 – 7 Oktober 2016
  • 10 – 12 Oktober 2016
  • 26 – 18 Oktober 2016
  • 19 – 21 Oktober 2016
  • 2 – 4 November 2016
  • 9 – 11 November 2016
  • 14 – 16 November 2016
  • 23 – 25 November 2016
  • 28 – 30 November 2016
  • 7 – 9 Desember 2016
  • 19 – 21 Desember 2016
  • 28 – 30 Desember 2016

Hotel 101 Tugu | Yogyakarta

 

TRAINING FEE

  • IDR 6.000.000 per participant (Non-Residential)
  • Minimal participants : 2 persons (Yogyakarta)

 

FASILITAS TRAINING MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE

  • Quality Training Module
  • Stationeries: notebook and ballpoint
  • Flashdisk containing materials
  • Training bag or backpack
  • Morning and afternoon coffee break for at days of training
  • Exclusive T-Shirt or Jacket
  • Certificate of Completion
  • Training photo
  • Transportation for participants from the airport/railway station to hotel/training venue.  (At least 2 persons from the same company)

 

MARKETING AND COMPETITIVE INTELLIGENCE

Formulir Pra-Pendaftaran Public Training / Permintaan Informasi Lebih Lanjut
  1. JENIS INFORMASI/TRAINING
  2. (required)
  3. (required)
  4. DATA PRIBADI
  5. (required)
  6. (required)
  7. (required)
  8. (valid email required)
  9. (required)
  10. (required)
  11. DATA PRE REGISTRATION (Tidak Mengikat)
  12. (required)
  13. PESAN UNTUK PENYELENGGARA TRAINING
 

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