Certified Marketing Analyst ™ (CMA) – International Certification by American Academy


13 – 14 November 2017 | USD 1,350.- at Yogyakarta
13 – 14 November 2017 | USD 1,450.- at Bandung/ Jakarta/ Surabaya
13 – 14 November 2017 | USD 1,550.- at Bali/ Batam/ Balikpapan/ Manado
20 – 22 November 2017 | USD 1,350.- at Yogyakarta

11 – 13 Desember 2017 | USD 1,350.- di Hotel Ibis, Yogyakarta

Jadwal Training 2017 Selanjutnya …



Background  Training Certified Marketing Analyst

Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications.

Participants  gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.


Objectives  Training Certified Marketing Analyst

By the end of the course the Business Analyst will be able to:

  1. Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
  2. Learn how to recognize situations that require market research
  3. Gain an understanding of the research designs that could be used to address specific business issues
  4. Broaden Participants  understanding of critical research techniques and good research practices
  5. Develop practical skills that participants  can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis


Contents  Training Certified Marketing Analyst

  1. Module 1 – Perspectives on Strategy
  2. Module 2 – Consumer Behavior
  3. Module 3 – Consumer and Market Analysis
  4. Module 4 – Strategizing- planning and processes
  5. Module 5 – The Basic of Market Research
  6. Module 6 – Designing a Research Project: The Tools of Market Research
  7. Module 7 – Cases


Methods Training Certified Marketing Analyst

  • Presentation
  • Discussion
  • Case Study


Jadwal Training 2017

Hotel Ibis Malioboro, Yogyakarta
Hotel Santika Kuta,Bali
Hotel Nagoya Plaza, Batam
Hotel Fave, Balikpapan
Hotel Aston, Manado
Hotel Gino Ferucci ,Bandung
Hotel Santika Pandegiling, Surabaya
Hotel Ibis Kemayoran, Jakarta

  • 13 – 15 November 2017
  • 20 – 22 November 2017
  • 27 – 29 November 2017
  • 04 – 06 Desember 2017
  • 11 – 13 Desember 2017
  • 18 – 20 Desember 2017
  • 27 – 29 desember 2017


Investment dan Facilities

  • Course, Exam & Certification (Non Residential)
  • USD 1,350.- per participant in Yogyakarta
  • USD 1,450.- per participant in Bandung, Jakarta and Surabaya
  • USD 1,550.- per participant in Bali, Batam, Manado and Balikpapan
  • Handbook and stationary
  • International Certification (if the participants pass the exam)


Lead Instructor Training Certified Marketing Analyst

Dr. Ir. Fauzi Hasan, MM, MBA,

CMA Certified Marketing Analyst™ *International Certification by American Academy*

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