BRAND MANAGEMENT IN MARKETING

Acara

04 – 06 Mei 2020 | IDR 6.750.000 per peserta di Yogyakarta
12 – 14 Mei 2020 | IDR 6.750.000 per peserta di Yogyakarta
09 – 11 Juni 2020 | IDR 6.750.000 per peserta di Yogyakarta

Jadwal Training 2020 Selanjutnya …

TRAINING DESCRIPTION BRAND MANAGEMENT IN MARKETING

Perusahaan-perusahaan besar dan menengah biasanya akan menerapkan strategi Brand management untuk mengantisipasi sengitnya persaingan bisnis, terutama produk-produk yang akan beredar di pasaran. Brand management merupakan salah satu criteria success factor yang membuat produk tetap eksis di mata konsumen. Training ini akan mempelajari tentang konsep dan implementasi brand management, mulai dari perencanaa brand, proses manajemen brand, audit brand dan langkah-langkah dalam mendesain brand yang sukses di pasar.

TRAINING OBJECTIVES BRAND MANAGEMENT IN MARKETING

1. Memahami konsep dan implementasi brand management
2. Mampu mendesain brand yang sukses
3. Mampu mengaudit dan mengevaluasi brand
4. Mampu melakukan perencanaan media untuk brand equity
5. Mampu melakukan perencanaan promosi untuk brand development

BRAND MANAGEMENT IN MARKETING TRAINING  OUTLINES 

1. Introduction to Marketing and Brand Management

• What is brand management
• The primary responsibilities of brand managers
• Trends in brand management
• The benefits strong brands deliver to organizations

2. The brand management process
3. Brand loyalty Element
4. Steps to helps brands connect emotionally to their customers:

• Develop success (re)position a brand
• Create and manage a strong brand identity
• Develop a brand identity system and standards
• Develop a powerful brand tagline
• Publicity and word-of-mouth marketing to a brand’s advantage
• Using blogs and other social media to build brands

5. Evaluate advertising campaigns and develop a successful direct marketing campaign
6. Develop a strong brand marketing plan :

• Marketing tools and techniques
• Use internal communication, education and training and organization design to align the organization in support of the brand
• Develop a brand building organization and transform employees into enthusiastic brand champions

7. Conducting Brand audit and brand equity
8. Measurement of the asset value of a brand
9. Managing brand using point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and approaches

TRAINING INSTRUCTOR BRAND MANAGEMENT IN MARKETING

Dr. Fauzan Asmara, SE., MM

WHO SHOULD ATTEND?

Marketing, Commercial and Sales dan Department lain yang berkaitan dengan brand Management.

TRAINING METHOD BRAND MANAGEMENT IN MARKETING

Lecturing, workshop, interactive discussion, sharing and case study.

JADWAL TRAINING 2020

• 4 – 6 Mei 2020
• 12 – 14 Mei 2020
• 18 – 20 Mei 2020
• 9 – 11 Juni 2020
• 16 – 18 Juni 2020
• 30 Juni – 2 Juli 2020
• 8 – 10 Juli 2020
• 14 – 16 Juli 2020
• 28 – 30 Juli 2020
• 5 – 7 Agustus 2020
• 12 – 14 Agustus 2020
• 25 – 27 Agustus 2020
• 8 – 10 September 2020
• 16 – 18 September 2020
• 22 – 24 September 2020
• 6 – 8 Oktober 2020
• 14 – 16 Oktober 2020
• 21 – 23 Oktober 2020
• 4 – 6 November 2020
• 10 – 12 November 2020
• 17 – 19 November 2020
• 1 – 3 Desember 2020
• 8 – 10 Desember 2020
• 15 – 17 Desember 2020

Hotel Horison Yogyakarta | Yogyakarta
Hotel the 101 Tugu| Yogyakarta
Hotel Phoenix| Yogyakarta

TRAINING FEE

• Biaya training IDR 6.750.000 per peserta – Non-residential, belum termasuk pajak. Pelaksanaan di Yogyakarta minimal peserta 2 orang.
• Venue training lain: Bandung, Surabaya, Malang, Bali, Lombok, Batam, dengan minimal peserta 4 orang. Biaya investasi – call

FASILITAS PELATIHAN

• Training Modul
• Training kits
• Qualified instructor
• Fine bag pack
• Flashdisk berisi materi
• Sertifikat
• Polo shirt
• Training photo
• 2x coffee break dan lunch
• Transport Service dari airport ke hotel (min. 2 orang peserta dari perusahaan yg sama)

BRAND MANAGEMENT IN MARKETING

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